Teah Hopper

Want to know my full video content process?

Here it is:

1️⃣ Strategy - What's the goal? Who's it for?
2️⃣ Research - What's working in my niche?
3️⃣ Planning - Map out message, hook, visuals
4️⃣ Recording - Batch multiple videos at once
5️⃣ Editing - Keep it simple and on-brand
6️⃣ Reviewing - Make sure it aligns with strategy
7️⃣ Scheduling - Plan it out in advance

This is how you create video content that actually moves your business forward, not just random posts hoping something sticks.

It takes more time upfront, but the results are worth it.

Viewers retain 95% of a message when they watch it in a video vs. only 10% when reading text.

Let that stat sink in for a second.

If you want your message to actually stick with your audience, video is the way to go. People remember what they see and hear far better than what they read.

This is why video content often outperforms static posts. It's not just about engagement, it's about making your message memorable.

If you're still only posting text-based content, you're working 10x harder to make a fraction of the impact.

Start using video. Your message deserves to be remembered.

Most business owners overcomplicate social media. They try to be on every platform, follow every trend, and post daily. Then they burn out wondering why it's not working.

Here's what I'd focus on:

🎯Know your target audience and where they are spending their time. Don't waste time on platforms they're not on.

🎯Determine your goals so you can measure them and not waste time doing things that don't matter.

🎯Spend time finding your brand voice so you can feel confident and show up knowing what you have to sell or share. We want you to create content without overthinking.

🎯Keep it simple (you don't need to be on every platform or post everyday).

Starting with these foundations with give you clarity, focus, and the momentum to build your business' online presence.

What would YOU focus on if you were starting over?