Flock and Field
11/10/2025
Working on a project for my Social and Behavioral Health class, and came across this Swedish video campaign from 2016 about why we should pay attention to how our food is grown. It's a worthwhile 90-second watch!
While it is a commercial campaign for a Swedish grocery store chain, the messaging is powerful.
The following year, the company who produced the video was sued and lost -- they can no longer use this video to advertise as it was found to be "misleading" to the public and "fearmongering".
I still think the message is strong, and the plaintiff didn't prove the science was wrong.
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