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Today’s Morning Marketing Tactic:
FB Live

Facebook is a storytelling platform that prefers authenticity and engagement over production value and hard sales.

FB Live ads should be done with a cellphone in selfie mode. It’s native, feels natural and the average view times are incredible. The social proof of the in feed comment are invaluable.

If you have a small business that wants leads, have the staff tell a story of why they love their job. If you have a physical product you want to sell, what better way to inform and build excitement than being excited and showing everyone exactly what it is!

Testimonials, Unboxing videos, Home walkthroughs, etc... this is the gold of video content.

Do it for free with your cellphone and run it as an ad to your target market. Easy easy wins.

You cancelled the night before the trial ended. And stopped all of your marketing.

Unbeknownst to you, your competitor just started their campaign. And they stuck with it. They rehashed it, improved it, adapted, and reinvested into that campaign once it started to take off.

Because they know...

The first time people look at any given ad, they don’t even see it.
2nd: they don’t notice it.
3rd: they are aware that it is there.
4th: they have a fleeting sense that they’ve seen it somewhere before.
5th: they actually read the ad.
They start to wonder if they're missing out.
6th: they thumb their nose at it.
7th: they start to get a little irritated with it.
8th: they start to think, “Here’s that confounded ad again!”
9th: they start to wonder if they’re missing out on something.
10th: they ask their friends and neighbors if they've tried it.
11th: they wonder how the company is paying for all these ads.
12th: they start to think that it must be a good product.
13th: they start to feel the product has value.
14th: they start to remember wanting a product exactly like this for a long time.
15th: they start to yearn for it because they can’t afford to buy it.
16th: they accept the fact that they will buy it sometime in the future.
17th: they make a note to buy the product.
18th: they curse their poverty for not allowing them to buy this terrific product.
19th: they count their money very carefully.
20th: they buy what is being offered. ...†

Then they buy again, and again because your competitor is crushing it with their delivery, their product/service, and because they're growing, they can keep improving. And the buyer is hooked.

Marketing was new to you and your competitor, but so was starting a business. Don't give up.

† Those 20 points above aren’t mine; source: Verygoodcopy .com.