Aztek Web

Google finally weighed in on AI Search. Spoiler: the “new” rules look a lot like the old ones.

Get the full story → https://bit.ly/4eTwitM

This week’s Searchlight roundup covers three big shifts in marketing: AI infrastructure costs, AI agents in real workflows, and TikTok’s pay-or-consent test.

The common thread? Your digital strategy needs to keep moving as the platforms, tools, and rules change.

Catch up here: https://bit.ly/3P7ndmB

TikTok just launched Search Ads Campaign, complete with keyword lists, negative keywords, and reporting that marketers actually recognize.

We broke down what changed, who should test Search Ads first, and how to prove whether TikTok Search Ads drive conversions or just clicks.

Get the full walkthrough: https://bit.ly/4f4jTmE

Drag-and-drop site builders are great for a quick launch, until slow code, limited schema, and hidden settings start draining search traffic.

We break down the real SEO cost of these site builders, plus when it’s smarter (and cheaper) to invest in a performance-first site from day one.

Read the 3-minute guide: https://bit.ly/4f2k1Dc