Exposure One

You’ve done all the hard work: gotten your content together, had a website designed, and now it’s live and ready for folks.

But no one is visiting. And you’re not sure what to do next.

It’s a common feeling and a question we’ve received from clients countless times: “I’ve got a website, now what?” Today, we will go over website maintenance, attracting and tracking website visitors, social media, and general online marketing tips.

I’ve Got a Website, Now What? | Exposure One | Exposure One It's a common feeling and a question we've received from clients countless times: "I've got a website, now what?" Today, we will go over website maintenance, attract website visitors, social media, and general online marketing tips.

Setting up a website is hard work. And for many folks setting up their first websites or diving in deeper with their current one, all the website terms can throw you for a loop.

We want to help take the mystery out of common website terms.

Website Settings and SEO Terms

Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is all of the things you do to make your site more visible for users and search engines. SEO is a huge beast and ranges from saving images smaller, so they load faster, using keywords to give search engines a heads-up on what your web pages are discussing, and using fonts that aren’t too small and easy to read — and the list goes on.

One thing to keep in mind is that your website should be built for a user at the end of the day, not for Google. For this reason, SEO best practices are constantly evolving (like changing the need for keyword stuffing).

Meta Information/Meta Tags

Your site’s meta information plays a big part in your site’s SEO. It’s a behind-the-scenes snapshot describing your pages and posts. It is a way to give search engines a quick preview of your site’s content.

But, they only help if they are filled out correctly. If a meta tag or description is too short, it won’t help all that much. Same for if it’s too long. And if your meta information doesn’t match your page, that can lead to it being marked as irrelevant when the search engines catch on to the differences.

Site Map

Your site map is a literal map for your website that search engines index. It gives a list of pages, posts, images, and videos and a layout of how they are all connected.

It tells search engines which pages you deem essential based on your site’s hierarchy and current and recently updated pages.

SSL Certificate

Before having an SSL Certificate was suggested. Now, it’s more of a requirement.

SSL (secure sockets layer) adds security through encryption that makes not only your website’s information unreadable but makes a user’s information entered on your site (like a website form or checkout process) unreadable.

Learn more at https://exposureone.com/common-website-terms/