Uribe Creative

I’d like to thank all the little people who made this possible…

If you find yourself in a boring industry, congratulations! It's your time to shine in the branding department.

Think about it. If everyone else is gray, one SIMPLE way to stand out is to wear.... anything but gray.

Take it to the next level: swap the gray for an eye-popping neon green or pink, and you've got the recipe to stand out purely by color choice.

Level up once more: if it's standard practice in your industry to wear something formal like a suit and tie, what if you committed to wearing your preferred clothing instead? Are you more of a tank-top-and-cargo-shorts professional? Put that in your marketing material or advertisement.

Imagine how uniquely you would be positioned to help people who are afraid to talk with the suit-and-tie guys!

Clothes and color are just scratching the surface when it comes to differentiating yourself. There's also language choice (formal vs casual), advertising choice (digital vs analog), and more.

BOTTOM LINE: the more boring the niche, the easier it is to be the un-boring alternative.

And being un-boring is the first step to getting noUribe Creative Uribe Creative for more semi-helpful branding tips

Here's a dirty little secret. The profits are found in the Pain.

Say what?

Pain. Customers have it. And they're willing to pay money to get rid of it.

That's where your business comes in. Plain and simple: your business exists to reduce or remove pain.

Pain is what drives customers to you. Pain is why they're willing to pay you. Pain is your customer's enemy, but Pain is your friend.

So start more talking about pain in your marketing and you'll start paving a way to more profits.