Stuart Best

Yesterday I found a hole in my client's million-dollar marketing funnel. It wasn't where anyone expected.

I did a deep analysis, looking for what was wrong. The scary part was that nothing looked wrong at first…

It was all there…

> Emails.
> Texts.
> Follow-ups.
> Appointment reminders.

The whole sprawling digital octopus was all present and accounted for.

Note: This company isn't small.

They've got an internal marketing team.

✔ Smart people.
✔ Good people.

People who undoubtedly own expensive coffee-making equipment.
And as I worked my way through sequence after sequence after sequence...

I noticed something strange.

Something missing.

Like discovering every car in a dealership has been built without steering wheels.

- The vehicles are there.
- The engines are there.
- The seats are there.

But one important piece is mysteriously absent...

And the missing piece is costing them appointments.

Leads. And sales..

And revenue.

Potentially enough money to purchase a small island or at least a reasonably sized jet ski.

Here's what was missing:

A reason.

Yep.
That's it.

A reason.

The sequences kept asking prospects to take the next step...

Without clearly explaining exactly WHY the prospect should care.

Which reminded me of something I teach inside my coaching program.

A concept I call the DNS.

The Desirable Next Step. ✨

Each phase of your marketing has this.

Every email. Ad. Video.

Every sales conversation and every piece of content.

There's always a next step you'd ideally like someone to take.

Maybe it's:

🠺 Click
🠺 Subscribe.
🠺 Book a call.
🠺 Watch a video.
🠺 Request a quote.
🠺 Reply to an email.

Whatever it is… and wherever it is...

That's your DNS.

And here's where most small business owners and entrepreneurs accidentally wander into a swamp...

They become obsessed with what THEY want.

Desperately shouting:

🎯 Fill out the form.
🎯 Please click the button.
🎯 For the love of God BUY!!

Meanwhile the prospect is sitting there with approximately 47,000 other things competing for their attention.

⋅ Text messages from their mother and surprise p**p accidents from their pets.
⋅ Slack notifications from their boss and complaining coworkers.
⋅ Instagram DMs & TikTok trends.
⋅ Email and the News.
⋅ Children. Spouses...

The sudden realization they forgot to move the laundry into the dryer.

The modern human lives inside a pinball machine.

We live in a noisy world trying to distract us.

Attention ricochets everywhere.

So when your prospect receives your email asking them to book a call or add-to-cart...

You know what they're probably NOT doing?

Carefully recalling all the reasons they became interested in your business three weeks ago.

Or even a day ago…

They're busy.

Distracted.

Human.

Which means every time you ask someone to take the DNS...
You need to answer one question:

"Why should they do that?"

Not from your perspective.
From theirs.

What do they get for taking that next step?

What problem gets solved? What uncertainty gets removed?

What becomes easier? What becomes clearer? What becomes possible?

Because people generally do things for one of three reasons:

1) They have to.
2) They simply want to.
3) They can clearly see how it benefits them.

And if your marketing fails to communicate one of those things...

You're essentially asking strangers to take action for no apparent
reason.

Which, historically speaking, has never been a profitable strategy. 😂

So the next time you're writing an email...

Creating content...

Building a funnel...

Sending a text message...

Running an ad...

Ask yourself: What's the DNS?

And have I made the promise of value painfully obvious?

Because when people can clearly see why the next step benefits THEM...

The next step suddenly becomes a lot easier to take.

I hope this helped you. 🩵

Up and to the right, my friend.

Up, and to the right. 📈

Most businesses are bleeding money because of one hidden gap they can't see…

And after spending millions on ads & running campaigns that’ve reached hundreds of millions of people…

I can usually spot it in about 10 minutes.

It’s not because I’m some genius…
It’s simply that I've got the benefit of many years (and many marketing dollars) worth of experience.

I've been doing digital marketing for over a decade.
And I've noticed something interesting...

Most business owners don't have a marketing problem.
They have a strategy problem. 💡

They're posting content. Running ads. Sending emails. Doing all the things.

But there's no cohesive plan tying it all together.

No clear path from where they are to where they want to be.

Just a bunch of tactics that may or may not be working.

And that's exhausting.

Here’s what I do:

→ I help entrepreneurs spot the hidden gaps in their marketing strategy...
→ Come up with a new plan based on their actual income goals...
→ And guide them through implementing it so they get real results.

Between my team and I, we've invested millions in advertising dollars.

We've generated leads and website traffic for hundreds of businesses.

We've run massive email campaigns and social media campaigns.
We've seen what works. ✨

And more importantly, what doesn't….

Working with me is like having an experienced Chief Marketing Officer in your corner...

Telling you exactly what to do next to get traction.

Or scale to the next level.

I look at your business as a whole.

Not just your social media. Not just your ads. Not just your email list…
The entire system.

Then I hand you the strategy to unlock its full potential.

You might be wondering who I work with...

I work with two types of entrepreneurs ↓

Type 1: You're an ecommerce brand or you’re trying to build new streams of income with digital products or courses.

Maybe you've got an audience but you're not monetizing it properly.

Or you've got a great idea but you don't know how to package it and sell it.

I'll help you create offers (or rework them) that people actually want to buy...

And show you how to scale up sales with digital marketing strategies that work in 2026.

Type 2: You sell a service and you want to generate more leads at a fraction of the cost you're paying now.

Your customer acquisition is too expensive. Your ads aren't converting the way you’d like them to. Your content isn't driving sales.

I'll show you where the leaks are in your funnel...
And how to plug them so every dollar you spend works harder.

At this point, you might be asking yourself, “so how does this work?”

When you work with me, here's what happens...

Step 1: The Audit
I dig into your business. Your website, your offers, and your messaging.
I find the gaps. The missed opportunities. The things that are sabotaging your growth.
Most of my clients don't even know these gaps exist until I point them out…

Step 2: The Strategy
Based on your income goals, I create the plan, customized to you and your business.
This isn't generic advice or ChatGPT nonsense. This is: "Here's exactly what you need to do in the next 30, 60, 90 days to hit your targets."

Step 3: The Implementation
This is where most coaches or consultants disappear.
They give you the plan and say "good luck."
Not me.
I guide you through the ex*****on. I'm in your corner helping you implement each piece. Because a strategy is worthless if you don't execute it...

Why this works:

I've been on both sides of this…

1) I've built my own multiple six-figure business from scratch.
2) I've generated millions of leads and millions in sales.
3 ) I've helped clients reach hundreds of millions of eyeballs.
4) I know what it takes to grow a business with marketing that actually works.

And more importantly…

I know how to spot what's holding you back.

Sometimes it's your offer. Sometimes it's your PR or positioning. Sometimes it's your website, or even where you're posting.

Usually, it's a combination of multiple leaks that are draining the life out of your business.

But once we fix it…everything changes.

I've helped my clients:

• Go from $0 months to $20,000 months in 30 days
• Launch digital products that generated $50k+ in the first 60 days
• Cut their cost per lead in half while doubling their conversions
• Build email lists that actually convert into paying customers
• Scale their course sales into the millions (one of them just cracked their first million dollar month)

This stuff works. But only if you have the right strategy behind it.
Here’s the thing…

You can keep doing what you're doing.
- Keep posting content and hoping something sticks.
- Keep throwing money at ads that don't convert.
- Keep wondering why your competitors are growing faster than you.

Or you can get someone in your corner who's been there...

Who's done this hundreds of times...
Who can see the gaps you can't see.
And who will hand you the exact roadmap to your next revenue level.

That's what I do.

I'm that second set of eyes.

That experienced voice… the Chief Marketing Officer who tells you the truth.

Even when it's not what you want to hear…

Because I care about your results. 🩵

So, if you're serious about growing your business in 2026...

And you're tired of guessing what to do next...

Click on my profile pic, and message me the word “COACH”.

We'll have a quick chat, I'll take a look at your business, and I'll tell you exactly where the gaps are.

And whether we end up working together or not…
You’ll leave with some powerful insights that you can implement on your own.

Let's get you to your next level. 🎯

Up and to the right, my friend.
Up, and to the right. 📈

Got a message from my client that made me smile. 🩵

When my clients have lots of sales and money flowing in, I'm a happy coach.

One of the things I worked on with this particular client is something you might not expect...

But it's vital for expansion.

Offer design and how to drive sales at different price points to increase revenue.

A big part of what allows you to fully monetize your business is having multiple offers layered into your model, so that clients and customers can buy from you in different ways, and at different price points.

Businesses need customers like bodies need air.

Designing a path that allows more of your audience, leads, and traffic to become customers might be the missing piece, that can take you from where you are now to that next level of growth and income.

If you have questions on this, feel free to message me the word "Offer" and I'll give you some tips and ideas for your business.

And as always...

Up and to the right, my friend.

Up, and to the right. 📈

I’ve wanted to do this for my parents for years. But for a long time, I couldn’t…

Last month, we finally did it.

We flew my mom and dad out to Spain… all expenses covered.

Their first time ever in Europe.

We paid for the flights, the stay, the food, everything.

They stayed in the second house on our property here, where I live with my wife and our two beautiful daughters...

And from the moment they arrived until the moment they left, we just... lived.

We explored Spain and Portugal together.

Long dinners by the beach.
Endless tapas and laughter.
Watching them take in the views, the culture, the people.
Watching them rest.
Watching them smile.

That’s what made it all worth it.

See… I’ve always dreamed of being able to do something like this for them.

To give back, in some small way, for everything they gave me.

Because my parents, they were entrepreneurs too…

They built businesses from nothing.

They taught me the meaning of work, of grit, of resilience.
They taught me how to treat people with respect.

How to show up for family.
How to never complain, just figure it out.

And every day, I carry those lessons into my own business.

This trip was more than a vacation for me. It was a full-circle moment.

A reminder that the long nights, the uncertainty, the risks…

They’re worth it.

Not just for the money…

But for what the money lets you do.

For the people you get to take care of…
For the memories you get to create.
For the quiet moments that make you pause and think:

“Damn, we really did this. We made it.”

I’ll never forget this trip. And I’ll never stop being grateful…

For my parents, for the life they built for me…

And for the lessons that built the man I became.

So if you’re grinding right now, wondering if it’s worth it…

Keep going.

One day you’ll look back, surrounded by the people you love, and realize…

It was never about the work.

It was about who you did it for. 🩵