LPK

Known for bold, delicious flavor, At Home evolves with consumer tastes, offering gotta-have-it flavors, hot or cold.

Working hand-in-hand with our long-time partners at The J.M. Smucker Company, LPK designed packaging that keeps coffee lovers coming back, season after season, while helping drive excitement for new occasions and tastes.

Cheers to our partners for keeping it fresh in the coffee category all year long! ☕️✨

In today’s retail landscape, brands face the constant pressure of staying fresh for their retail customers while delighting consumers hungry for novelty and seasonal experiences. Funfetti, already a beloved icon, needed to maintain its playful dominance on the shelf while staying ahead of consumer demands.

LPK partnered with Hometown Foods to refresh Funfetti’s seasonal cake mixes and icings, delivering a year-round packaging system that stands out for every major holiday and season.

Through custom illustrations and character development, we crafted designs that excite kids, captivate consumers, and create memorable moments in the kitchen. Backed by deep consumer insights and trend analysis, Funfetti’s refreshed look ensures it remains the indisputable owner of fun.

Thanks to our amazing partners at Hometown Food Company for trusting us to continue evolving the joy that brings to consumers.