Above The Grid

Grinding 4 The Greater Grid :: Tips & Tricks of the Trade >>>>>>
You ever reposted something that was created by someone else on your page....And there was a freakin’ typo???? What a shame. There’s so much great content out there, but not a lot of proofreading. Especially with the randomness of autocorrect (you know, when it changes words to OTHER words), we have to be extra careful not to become a victim. Misspelled words and nonsensical sentences are the quickest ways to make yourself look like you don’t know what you’re talking about, even when you do. So if that cool post has grammatical errors, mutter, “what a shame,” and slowly pull your finger from the share button.

Grinding 4 The Greater Grid :: Tips & Tricks of the Trade >>>>>>
Some serious advice via a humorous post. Consider this during your holiday weekend, grinders: your logo is a symbol for everything your company is and it will become more and more recognizable as your brand grows. Imagine you’re logo becomes something as impactful as the Nike swoosh? Opt for quality over quantity and be careful about buying something simply because it has a lower ticket. BTW, Above The Grid offers payment plans on all of our design services 😈.

Grinding 4 The Greater Grid :: Tips & Tricks of the Trade >>>>>>
If you have several brand colors, don’t be afraid to use them in different ways, whether that’s in your social media campaigns, or on special company materials like fundraiser flyers or collab t-shirts. Sometimes it’s good to have a secondary color scheme to spice things up when your main brand colors are overused. Just make sure you use the secondary color scheme sparingly and not on everything.

Grinding 4 The Greater Grid :: Tips & Tricks of the Trade >>>>>>
This is your Friday reminder to FOCUS as we head into the weekend. Be careful not to get so inspired by the feeds you scroll through while sitting on your couch that you start wanting to do what they’re doing and what they’re doing. Your brand should have a succinct, easy to understand message that is focused on YOUR brand story, not a message that is a hodge-podge of things you soaked up on IG and Twitter. The last thing a customer trusts is a business that looks all over the place.