Mobile Agent Now

The data is clear: there is a clear quantitative advantage for retailers & brands to respond to online reviews....

Retailers Are Hurting Their Reputation Scores By Not Responding To Online Reviews The retail industry's online reputation score is worse than auto, hospitality, dining, and real estate, according to Reputation.com.

Reviews as a "direct line of communication with your customers" = no better way to understand your customers.

This is why ratings and reviews are important to read when making a decision to buy - Interbasket When it comes to information, it essentially boils down to the things we learn and take from that information, the sources we trust and how we choose to use potential information that we gain. There can be nothing more frustrating than a severe lack of knowledge. Without it, we struggle to make the....

New study shows a 35% increase in sales in businesses that respond to at least 25% of their reviews. This reinforces other studies that showed similar correlations.

Negative online reviews not so bad for business, study finds When it comes to online reviews, you may be in for a few surprises. Some negative ones won’t necessarily hurt a business’ bottom line, and five-star ratings aren’t necessarily as good as they seem in

With 90% of retail shopping journeys starting online, reviews - generating them, responding to them, etc - is critical to growth! Excited by our partnership with Northern Kentucky Chamber of Commerce to drive this for "main street retailers" and other businesses.

Main Street Retailers Need To Encourage Good Reviews And Fight Bad Ones This explores ways to attract new customers with reviews. Since nearly 90% of consumers start their shopping journey digitally, the power of online reviews to attract or repel shoppers is growing exponentially for all retailers, especially independent stores on Main Street.

New Forrester report shows that 29% of decision makers rely solely on big data for decisions, which Forrester notes often leads marketers to "convoluted customer insights and challenges in terms of understanding the drivers behind customer actions".

Forrester: Over-reliance on big data, siloed teams impede customer insights - MarTech Today Nearly a third of digital marketers reply completely on big data when making decisions according to Forrester's latest survey.