Oodle

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We're looking for an excellent communicator to support fostering cross-team partnerships, growing existing accounts, and building lasting client relationships.

Sound like you? Head over to our site to apply now for the Account Manager position. ➡️ https://bit.ly/3FbRawx

Our Cincy crew took advantage of some team members being in town this week to head to Alfio's buon cibo for some Monday night dinner.

The future of higher ed marketing is here — and it’s all about creating synergy between strategy, content, and tech. Our team recently attended the HighEdWeb Conference in Albuquerque. Here are some of the major themes we think are noteworthy to continue following:

𝟭. 𝗕𝟮𝗕 𝗣𝗿𝗶𝗻𝗰𝗶𝗽𝗹𝗲𝘀: Retention and brand loyalty are becoming increasingly relevant in the higher ed space.

𝟮. 𝗖𝗼𝗻𝘁𝗲𝗻𝘁 𝗮𝘁 𝗦𝗰𝗮𝗹𝗲: Content is king but creating it at scale is difficult and expensive — with some schools tapping student creators for higher ROI.

𝟯. 𝗪𝗲𝗯 𝗣𝗿𝗼𝗽𝗲𝗿𝘁𝗶𝗲𝘀 𝗖𝗼𝗻𝘀𝗶𝘀𝘁𝗲𝗻𝗰𝘆: Managing hundreds of websites while maintaining brand consistency requires powerful tech stacks and complex governance models.

𝟰. 𝗜𝗻𝘁𝗲𝗴𝗿𝗮𝘁𝗲𝗱 𝗧𝗲𝗰𝗵: Schools are focusing on better utilizing the technology they already have to better track and analyze the right performance metrics.