Hinge Commerce

🚀 Exciting news for registered brands on Amazon! 🚀

Now, with Manage Your Experiments, brands with eligible products can dive into A/B testing their Brand Story content. What does this mean? It's your chance to fine-tune and optimize the message behind your brand, boosting new and repeat purchases.

Amazon’s Brand Story, nestled under 'From the Brand' on the product detail page, is a powerful tool to showcase your brand's unique voice. Through carousel displays, image-text cards, and seamless links to more of your products, you can captivate customers and drive sales.

Why is this a game-changer? Because you can experiment with content to tailor-fit what converts with your audience. For instance, which brand messaging resonates best with your customer to drive conversion rate? Your company mission with features & benefits, or a collection-based cross-sell? Let the Hinge Commerce team help you with Brand Story design and copy content to drive engagement and conversion.

And the best part? You get the flexibility to implement Brand Story content across your entire catalog with either the same layout OR a unique Brand Story layout for each product group you sell. This flexibility can be used to promote products during tent-pole events or highlight new product launches. As we know, one size does not fit all in eCommerce.

Dive into Manage Your Experiments and elevate your brand's narrative like never before!
How have you utilized any of Amazon's A/B Testing features this year? What details were you able to discern from the results?

Let us know in the comments or visit our website, https://zurl.co/yA6t to let us help you strategize your digital shelf and A/B content testing goals for 2024.

Yesterday, Amazon announced several fee changes that will be rolling out throughout 2024. Some of these are huge wins for sellers, such as the Vine Program tier pricing; however, others can cause spin, such as the Low Inventory Fee.

Managing your inventory and avoiding these fees is becoming more precarious and requires a constant finger on the pulse of your account, inbound to Amazon lead times, and product sourcing timelines.

Hinge Commerce can help with all of that. Check out our blog post on these changes and what this means for you as a seller.

https://zurl.co/HEYV

New Amazon 2024 FBA Fees Yesterday, Amazon announced changes to their fees affecting FBA and other services. This annual fee increase announcement has become the new normal over the last few years and will increase costs for sellers on average by ~5-10%, depending on the product category. Experienced Amazon experts can navi...

Amazon announced yesterday that if you plan to run deals during Prime Week, you must submit them by April 28th, 2023.
HINGE has historically grown our client’s Prime Day Sales by double digits each year.
Check out our blog post for more information!

https://zurl.co/BZVF

Effective March 1, 2023, Amazon has increased their rebate from 5% to 10% on average. This rebate applies to sales of eligible parent ASINs that are new to FBA for brand owners who complete Brand Registry.
The rebate is available on up to 30 units for eligible oversize items for 90 days, and up to 100 units for eligible standard-size items for 120 days.
If you combine the New to FBA incentives with the “honeymoon” period, Amazon is setting sellers up for success. The “honeymoon” period refers to the period that exists within Amazon’s A9 algorithm for the first 14-30 days of a new product launch; it allows a new launch to rank without having a sales history.
If you want to know more about the “honeymoon” period, or how you can utilize the New to FBA incentives, reach out to us at https://zurl.co/GIQj