RSW US

Sick of hearing about GEO yet?

Generative Engine Optimization has been been touted as the replacement for SEO, the future of search, and plenty of other things. But Google’s new official guide brings some much-needed clarity for agencies.

𝙏𝙝𝙚 𝙨𝙝𝙤𝙧𝙩 𝙫𝙚𝙧𝙨𝙞𝙤𝙣: 𝙖 𝙡𝙤𝙩 𝙤𝙛 𝙬𝙝𝙖𝙩 𝙬𝙤𝙧𝙠𝙨 𝙝𝙖𝙨𝙣’𝙩 𝙘𝙝𝙖𝙣𝙜𝙚𝙙.

But there are also a few “GEO best practices” agencies can probably stop worrying about.

In this post, we break down what Google’s guidance confirms, what it pushes back on, and what it means for agency business development strategy moving forward.

If prospects are using AI tools to research and shortlist firms, your expertise needs to be visible, specific, and clearly yours.

Read the full post here 👇

Generative Engine Optimization for Agencies: Google's Take Learn what generative engine optimization for agencies means now that Google has published its official guidance, and what your firm do.

Your prospect didn’t go dark.

You did.

It happens more often than agencies want to admit. A first meeting goes well, the need is real, but the timing is “a few weeks out.” Then client work takes over, follow-up gets pushed back, and a promising opportunity quietly slips away.

The issue usually isn’t intent. It’s a lack of a consistent process.

In our latest post, we’re looking at how agencies can stay on a prospect’s radar without sending the dreaded “just checking in” email, and why meaningful follow-up matters long before a deal is ready to close.

If new business is a priority, this is one worth reading:

Agency New Business: You're Ghosting Your Own Prospects Prospects go dark but agencies do it to their own prospects too. Here's how to stay consistent and keep good opportunities from slipping away.

Your agency has a LinkedIn newsletter. Now what?

For most agencies, the pattern looks like this:
• Launch the newsletter
• Invite prospects
• Publish a few issues
• Then…silence

A LinkedIn newsletter isn’t a “nice to have” content box to check. Used the right way, it can support long-term business development, warm up prospects, and give you a natural reason to start real conversations.

In our latest post, we break down:
⬩ Why most agency newsletters stall
⬩ The biggest missed opportunity we see after someone subscribes
⬩ How to use a newsletter as part of a real BD strategy (not a standalone task)

If your newsletter isn’t helping you start better prospect conversations, this will help.

👇 Read the full post:

LinkedIn Newsletters for Agencies That Drive New Business Most agency LinkedIn newsletters fail for a lack of real BD strategy. Here’s how to use them to nurture prospects and drive new business.