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Why are the brands you actually want to watch winning? They stopped making ads and started making things people choose to come back to.
Huckberry began with 10,000 YouTube followers. Today their channel sits next to North Face. The shift wasn't a bigger marketing budget. They reallocated what they used to spend on paid ads into one well-made owned series called "Dirt."
This week on the ChicoBag Podcast, Andy talks with Kevin Willard, the creative director and copywriter behind brand stories for Ocean Conservancy, Hyatt, and Jack Daniels.
If you've ever wondered why we put time into a podcast instead of buying more ads, this episode answers it.
Watch the full conversation: https://youtu.be/5xRkgc2ebhk
You're already posting your morning coffee.
A coffee brand made every one of those posts send $5 to a mental health org for Black women. No new app. Just a hashtag.
Post On Purpose built that. Becca Ruiz breaks it down on the ChicoBag Podcast - episode 30, link in bio.
05/01/2026
Good for mom. Good for the planet.
This Mother's Day, give her something that gives back. The Vita rePETe + Refine is made from 100% recycled plastic bottles, holds 40 pounds, and stuffs into its own built-in pouch. Pair it with the To-Go Ware bamboo utensil set and call it an Earth Month double win.
https://www.chicobag.com/shop
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747 Fortress
Chico, CA
95973
Opening Hours
| Monday | 8am - 5pm |
| Tuesday | 8am - 5pm |
| Wednesday | 8am - 5pm |
| Thursday | 8am - 5pm |
| Friday | 8am - 5pm |
