Butte College Small Business Development Center

Introduction to Digital/Online Marketing (Oroville)

June 30: 9am-11am

This workshop will focus on discussing introductory methods to digital and online marketing. You will learn the basics about Search Engine Optimization (SEO), Search Engine Marketing (SEM), Social Media Marketing (SMM), as well as mobile, affiliate, and online ad marketing. You will be provided real-world examples of which type of marketing best fits your marketing goals, as well as ideas for your future marketing needs. This training is perfect for individuals who are either first getting started in digital/online marketing, or those who would like a little more information on how to develop their current digital/online marketing.

Introduction to Digital/Online Marketing (Oroville) This workshop will focus on discussing introductory methods to digital and online marketing. You will learn the basics about Search Engine Optimization (SEO), Search Engine Marketing (SEM)…

How To Do Business with the State of California & the Federal Government (Chico)

April 21

Getting your business into the government marketplace can feel like learning two different languages at once. Whether you are looking at the State of California or the Federal Government, the goal is the same – stable revenue and growth – but the rulebooks are different. Join us for specific roadmaps to help you navigate both landscapes.

Session 1: How to do Business with the State of California. The California Department of General Services (DGS) is your gatekeeper here. California has a “Small Business First” policy, meaning they actively look to spend money with certified local firms. Topics will include: Types of Certifications (i.e., SB-Smal Business, DVBE-Disabled Veteran Business Enterprise); Key Concepts & Tools such as Cal eProcure the online portal where you register your business, apply for certifications, and search for bid opportunities; Certification Benefits – bid preference and access to contracts; Commercially Useful Function – actually doing the work; and Emergency Registration – a dedicated list for certified businesses ready to provide goods/services during disasters (fires, floods, etc.)

Session 2: How to do Business with the Federal Government 101 – The federal marketplace is the largest in the world. The California Capital APEX Accelerator is a free resource designed to help you navigate this complex space. Topics include: Why Go Federal – Government required set aside of 23% of all prime contracting dollars for small businesses; The Registration Roadmap – SAM.gov – System for Award Management (SAM) mandatory registration; UEI (Unique Entity ID) – Replaced the old DUNS number; North American Industry Classification System (NAICS) Codes describe your products or services; Federal Set-Aside Programs – 8(a) Business Development for socially and economically disadvantaged small businesses; HUBZone – For businesses located in “Historically Underutilized Business Zones,” etc.

https://www.buttecollegesbdc.com/event/how-to-do-business-with-the-state-of-california-the-federal-government-chico/

Home | SAM.gov Official U.S. Government Website 100% Free The Official U.S. Government System for: Contracting Research and engage in federal contractingEntity Information View entities doing federal businessFederal Hierarchy Search the directory of federal organizations Federal Assistance Learn about grants and o...