Kale Realty

Prices are falling at the fastest pace since 2017, so you'd think more sellers are slashing their list price, right? Wrong. Fewer sellers cut their price this May than a year ago. The latest Realtor.com data shows just 17.5% of active listings took a reduction, and that share actually dropped.

So who's still cutting? The sellers who listed high, sat there, and panicked. A price cut isn't a quiet adjustment. It's a public confession that you got the number wrong on day one, and buyers wait for the next one. On this week's Coffee Talk, D.J. Paris and Tim Littleton break down why the sellers who never cut are the ones who priced realistically from the start, and the three-part system that gets you there.

What you'll walk away with:
✅ The Seven-Day Window: why week one is the whole game, not a soft launch
✅ The Honest Bracket: how to give sellers a range they own, not a number you defend
✅ The one-page move that takes you out of the price fight entirely

Pour a coffee and join us. If you've got a listing appointment this week, this one changes how you walk in the door.