SearchLab Digital
SearchLab is an agency built by passionate and curious marketing professionals. We love our work, the clients we get the opportunity to work with, and our network of industry friends and partners. SearchLab’s mission is to cultivate long-term mutually beneficial relationships. That’s the way we approach relationships with our clients, employees, vendors, partners, and friends. We frequently share
05/30/2026
Dealers, your GBP category setup might be holding you back more than you think.
This week on Local Search Tuesdays, Greg breaks down one of the biggest mistakes we keep seeing. The wrong categories on your sales profile can hurt visibility, and it happens a lot more than it should. Our latest research found 121 different categories in use, many of them completely off.
Your primary category matters most, and it should reflect what you are, not everything you do. Mixing in service or parts categories on a sales profile is where things start to go sideways.
If you want cleaner signals and better rankings, this is worth a few minutes of your time. 📍
Watch the breakdown here:
https://zurl.co/Cslop
And get your categories right!
GBP Categories for car dealer sales profiles - SearchLab Digital This week on Local Search Tuesdays, I’m breaking down the right way for car dealers to choose Google Business Profile categories. Your primary category is the top local ranking factor, but too many dealerships are getting it wrong.Our latest research found 121 different categories in use, and a lo...
05/28/2026
Audiences in Miami and Minneapolis don't behave the same, neither should your bids.
PPC expert Susan Yen details exactly why your bidding strategy needs to align with the locations you're targeting, in the newest episode of PPC Real Talk.
Check out the full episode of PPC Real Talk here:
https://zurl.co/AnL9n
05/26/2026
Review extortion is real and scammers are preying on local businesses everywhere.
The good news is Google has steps you can take to stop your business getting flooded with bad reviews without having to pay a dime.
Watch the latest episode of Local Search Tuesdays to see exactly what to look for and the steps you need to take if you become a target.
Full episode: https://zurl.co/mMFpf
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