Blinkfire Analytics

NHL teams are leveraging creative, candid content on TikTok to drive record-breaking views on social media.

🦣 The Utah Mammoth made a huge impact on TikTok this season with 144.7 views per follower.

🌲 The Minnesota Wild led the league in total volume with 44.4M TikTok views — a massive 376% YoY increase.

🏒 The New York Islanders (92.4), San Jose Sharks (91.2), and Colorado Avalanche (76.3) rounded out an elite top 5 in views per follower on TikTok, generating 2–3x the reach of the average team!

Find more insights like these in our 2025-26 NHL Report 🔗 https://buff.ly/BwikvfC

NHL | Ottawa Senators | Buffalo Sabres | |

💰️⚽️ As Major League Soccer (MLS) pauses for the World Cup, Blinkfire's Benchmarking data explores the value of front-of-jersey sponsorships across the league. Driven by global icon Lionel Messi, Inter Miami CF generated a mind-blowing $33.4M in media value between February and May for Royal Caribbean—outpacing the rest of the top 10 combined by more than 3.5x!

Orlando City Soccer Club ($4.7M), Los Angeles Football Club ($2.3M), and FC Cincinnati ($669K) have also pulled in impressive exposure for their front-of-jersey sponsors this season!

Key takeaways for sports marketers:
🎽 Front-of-Jersey Power: Kit sponsorships remain one of the highest-yielding assets in digital media valuation.
🌎 Global Appeal vs. Local Reach: Star power transforms domestic club accounts into global media hubs, providing exponential earned media value for partners.