Adroc Productions

Pride isn't just celebrated in June. Smirnoff sponsored "A Night of Pride with GLAAD" in Phoenix, AZ this February as an opportunity to highlight the need for LGBTQ+ visibility and the NFL’s commitment to supporting LGBTQ+ athletes, fans, and employees.

ADROC had the honor of creating these colorful merch options for Smirnoff to give out as gifts at the event. We found pieces that fit the theme of the event, aligned with their audience, created mockup designs and produce the fun items for them.

Experiential marketing is a strategy that involves creating an interactive and engaging experience for customers to promote a brand.

This type of marketing creates a deep connection between the brand and the consumer by providing an immersive experience that they will remember and share with others. The key to successful experiential marketing is to create an experience that is memorable, engaging, and shareable.