All Terrain Collective

Shout out to CHANEL for turning a runway into a complete immersive world. They transformed the Grand Palais into a planetarium, with jumbo light-up planets suspended in a star-lit sky.

This fashion show went viral. You see, most brands build events. But when you create an immersive world that people want to step inside, you don’t just get press. You create memories that stick.

This is what separates an event from a full blown immersive experience. One gets forgotten by tomorrow. The other fills our imagination and sticks with us for years.

Here’s why: humans don’t share brands (except maybe if your name Chanel ;) ). We share the moments that inspire us, get us excited and make us feel something.

Give people an experience that transports them, and they’ll do your marketing for you.