Semasio

This week on Alchemy, we had the pleasure of Brad Roth, Partner & President at Known joining the show.

Brad discusses building a future-proof agency for modern marketers, adapting to technological advancements shaping the advertising landscape and Known's unique approach that named them Ad Age A-List 2023 Data and Insights Agency of the Year.

Listen to the episode: https://hellofyllo.com/podcasts/brad-roth-partner-president-known-originals

Twitter opening its advertising doors to cannabis is a promising signal of the industry's progress thus far.

While it provides an opportunity for brand building, as Fyllo's own Jeff Ragovin puts it "channels like programmatic, connected TV, out of home and experiential" provide better bets when it comes to driving conversion.

Thank you, Terry Stanley and Adweek for including our perspective in this invaluable and timely outlook.

Twitter Expands Cannabis Ad Rules, to Mixed Reactions The social platform's revised guidelines offer more marketing options.