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04/28/2017
It's amazing how a little empathy can change everything, isn't it? Beautiful campaign from Heineken celebrating the power of unlikely community connections. We couldn't agree more.
Heineken Just Put Out The Antidote to That Pepsi Kendall Jenner Ad Two strangers with polar opposite views meet in this Heineken ad, which gets political in a way that Pepsi would do well to consider next time.
Is there a way for global brands to collaborate with local communities to make a positive impact and grow brand engagement in the process? We've always thought so – and in collaboration with Goose Island, we got to go to 4 markets to see whether our hunch was right.
Back home in chilly Chicago, we made a video to show what we mean when we talk about a "Party with a Purpose". Thanks and high fives to our creative, welcoming, ingenious guests from across the country who helped their communities bring ideas to life. Cheers from us, Annie Swank and Kate Garmey.
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