The PR Shoppe

🎙️Join our founder on the "More Influence and Impact" podcast with host .meisel as they dive deep into the power of mindset and accountability coaching in business. 💼

In this episode, Carolyn shares her journey to becoming a mindset and accountability coach. She reveals the importance of investing in your mindset and overcoming limiting beliefs that may be holding you back from success. 💪

Tune in to gain valuable insights and strategies to strengthen your mental grit and hold yourself accountable for achieving your goals. 🌟

Listen now....click link in bio for details.

If you want your brand to be SEEN and SUPPORTED, then create a brand identity and voice that is unmistakably yours. You can ensure this when you employ a social media style guide for your business.

Be sure to include the following:

1. Visual Guidelines
Your style guide doesn’t need to be overly formal, but make sure it’s easy to access so designers can use it so they can produce consistent work. Assets include:
`Brand colors
`Fonts for graphics
`Color combinations, per network
`Photos of your office and team members
`Logos

2. Perfect Your Writing Style
Your language should reflect the personality of your brand. Whether you want to be an authority or a friend, the tone should be aligned with your general mission statement.

3. Grammar & Terminology
Your social media posts should follow certain grammatical standards to help create cohesiveness in your content. However, your goal on social is to build human connection, so loosen up a bit and write in a conversational tone.

4. Post Formatting
Adopt a unique format for sharing links, status updates or other types of posts.

5. Hashtag Usage
When selecting relevant hashtags and creating branded hashtags, think about the intent behind them and the channels you’re using them on. Current best practice is to use 5-10 hashtags for Instagram posts.

6. Responding to Questions
Brand responses to questions on social media should be consistent, which prevents issues. Create a Communication Cheat Sheet as a quick reference for your team.

7. Legal Concerns
There are general legal considerations to keep in mind like copyright violations or regramming someone else’s image without permission. Make sure your guide is up-to-date with messaging that will protect your brand on social media. It’s always better to be safe and cover all your bases.

Now, go and be great!

Word-of-mouth marketing is one of the purest and most authentic ways to sell your brand! That’s why almost half (48%) of businesses worldwide rely heavily on the power of word-of-mouth marketing. 😮 It’s a free form of advertising (in most cases), which utilizes loyal customers to spread the word about your products/services.

Here are some online review sites you can ask your customers to leave a review at:

⚫ Google Customer Reviews
⚫ Yelp
⚫ Facebook Reviews
⚫ Amazon
⚫ Yellow Pages
⚫ Better Business Bureau
⚫ City Search
⚫ Yahoo! Local Listings

Now use this free marketing advice and go be great!