Seedhouse

Let’s Get Nutty
| NAMING, BRAND STRATEGY, BRAND & PACKAGE DESIGN

For those looking to lounge a little longer meet the newest THC-infused nut butter brand that’s ready-to-go, and infused with joy. Eat it straight from the pouch. Spread it on toast or add it to a home cooked meal. Developed by a baker-craftsman, these nut butters combine culinary expertise with a passion for cannabis, resulting in a product so nutty and delicious, you’ll want to devour it vs. stashing it for the winter! Now find them in Illinois dispensaries and congrats to the team on a successful launch (and great party!).

Read more about what we’ve been up to in our Q3 newsletter, Link in bio

Real Veggie Promise!
JACKSON’S | PACKAGING DESIGN, CONSUMER TESTING, PHOTOGRAPHY
keeps crushing it! You know ’em for awesome Sweet Potato Chips and Kettle Chips cooked in avocado oil. And now, they’ve got Super Veggie Straws that taste incredible! Seriously, these are game changers. Look for these EVERYWHERE!
Read more about recent projects in our newsletter- link in bio

The in Indianapolis (May 12–15, 2025) brought the bold, the bizarre, and the downright delicious—and we were there for all of it. Bryan and Krissy hit the floor with plenty of high fives and a sharp eye for trends that are shaping what’s next in snacking. From pickle-flavored everything to mystery-wrapped candy, the show was kind of lacking innovation, but a few things did surprise us (Tiger’s Blood, anyone?). Whether it was freeze-dried gummies, calming functional snacks, or the rise of Dubai chocolate, this year’s show proved that you have to get your brand and positioning on point to stand out amidst the same-same products. Here’s a quick recap of what caught our attention—and what we absolutely loved.
Trends we noticed:
❔Mystery Flavors
🍋Super Sour
🥶Freeze Dried Candy
🇸🇪Swedish Gummies
🥩Giant Meat Sticks
🍿Lots of Popcorn
💪Protein/Functional
🍫Dubai Chocolate
👀Patterns!
Things we loved:
meat sticks
pistachios
all box booth
using alcohol category conventions to sell candy (case packs and place flavor names)
(candy flavored dates)
Double spout pouch – two flavors
Paper mint container
Rubio potato chip cans
– fermented nuts
All the mascots!
We love saying ‘hi!’ and handing out high-fives at shows, so please let us know what shows to add to our list. To read more about our thoughts on the trends we saw, link is in the bio!