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Here's a good to get started with PPC keyword research
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How to Conduct Keyword Research for PPC Campaigns - Logical Media Group Keywords are the foundation not just for organic SEO, but also for pay-per-click advertising. Keywords are essential to attracting the correct audience to your website, pre-qualifying traffic and increasing PPC ROI. However, many brands don’t know how to conduct keyword research, or how to choose ...

Here are the secrets to optimizing your Amazon product page

Best Practices for Your Amazon Product Listing Page | Logical Media Group There is a lot more that goes into optimizing an Amazon product page than simply getting your product listed. Learn more here.

Here's how government regulations and Amazon's pricing policies are going to effect Amazon's third-party sellers

Good News and Bad News for Third-Party Amazon Sellers - Logical Media Group Amazon recently announced that they’re making drastic changes to their pricing rules. While many third-party sellers say it’s a cause for celebration, don’t pour the champagne just yet. Amazon is no stranger to competition. The eCommerce platform competes not only against other eCommerce sites...

Amazon has a new weapon in the fight against counterfeits

Amazon Rolls Out Project Zero to DIY the Fight Against Counterfeits - Logical Media Group Many of us shop on Amazon without a second thought. As one of the largest eCommerce retailers in the world, Amazon is perceived as a trustworthy platform. While that’s true in many ways, Amazon still has a huge problem: counterfeits. When we buy something on Amazon, we assume it’s real. However,...

Check out what's been going on in Chicago this week

Chicago Trends Scoreboard Part 18 - The Ocean Agency Welcome to the Chicago Trends Scoreboard, brought to you by Logical Media Group (and Google Trends, of course)! Based out of the historic River North neighborhood, we hold firm to the belief that we live and work in the greatest city on earth. Therefore, each week we’ll dig into the data provided ...

Learn about the biggest changes in social media advertising http://ow.ly/lUO130o0bsX

Make the Most Out of Changes in Social Media Advertising - The Ocean Agency Like the rest of the internet, social media iterates at a breakneck speed. In a matter of weeks, a platform can completely change not only its user-facing design, but completely overhaul its back-end algorithm. Ever-changing algorithms present a problem for advertisers. In a world where social media...

Learn about Amazon's dynamic bids and their potential to improve your ad sales

Can Amazon's Dynamic Bids Improve Ad Sales? - The Ocean Agency Amazon is transforming their Ads interface. Although Amazon is the third-largest digital advertiser in the U.S., it’s trying to beat Facebook and Google at their own game. As Amazon flexes to compete with other ad platforms, the retail giant is innovating its ad offerings. And this is a very good ...