Optimo Hats
As one of the last remaining traditional hat shops in the world, we take great pride in preserving, refining and evolving the lost art of hat making. Your Optimo is understated, purposeful and built to last – the best hat made.
04/24/2025
Optimo Voices | Marlon Harvey
Horseman. Mounted Patrol. A man with timeless style.
"I was born with an old soul. I have an appreciation for things from long ago—a time when things were built better, lasted longer, and were not expected to be replaced."
Marlon wears his Optimo with the same pride and purpose he brings to his work—rooted in tradition, built to endure. Marlon has an extensive Optimo hat collection, but he still wear this one. Purchased in the late 1990's, he's had this hat renovated many times over the last 25 years.
| Hat Specs |
Brim Width: 2-1/2"
Brim Edge: Bound
Crown Height: Medium
Ribbon Width: 1-1/8"
03/07/2025
This past January we were honored to welcome the on their Chicago field trip for a tour of our workshop and downtown store. A gathering of true connoisseurs, appreciating the artistry, craftsmanship, and heritage that define Optimo.
Photographer |
01/25/2023
The Park Avenue in Celadon. This color is nearly sold out.
12/02/2022
Introducing the man on the left: Justin Hummerston. He is the photographer and co-owner of Design Studio and Publishing House in Copenhagen, Denmark, Ehrhorn Hummerston. Since the beginning of the pandemic he has been visiting and traveling the world with Graham and the Optimo Team doing research for the forthcoming book on Optimo.
Stay tuned.
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Address
53 W Jackson Boulevard
Chicago, IL
60604
Opening Hours
| Monday | 10am - 5pm |
| Tuesday | 10am - 5pm |
| Wednesday | 10am - 5pm |
| Thursday | 10am - 5pm |
| Friday | 10am - 5pm |
| Saturday | 10am - 5pm |