Praella

At this level, design isn't just about what looks good. It’s about what works.

For , every pixel of the new site was backed by science, heatmapping and customer interviews guided the entire design process. The mission was to make high-end audio more accessible without compromising its premium edge.

The technical ex*****on:

  • Bespoke Finding Tools: We developed custom Speaker Pairing and Room Setup tools to turn complex technical decisions into a guided, intuitive experience.
  • Strategic Comparison Logic: We built a custom Compare Models tool to manage heavy data sets, making it easy for customers to contrast specifications across different series at a glance.
  • Global Architecture: Using Shopify Markets, we localized the experience across the US, UK, and Canada, adjusting currencies and CTAs automatically.

The result is a polished, scalable platform that feels as high-performance as the products it sells.

Sometimes the most technical work is about turning a complex decision into an effortless click.

This project wasn’t only about making things look better.
It was about making the entire system play better.

We migrated JOOLA to Shopify Plus, redesigned the site, and built a deep Shopify–Celigo–NetSuite integration to keep inventory, orders, and operations in sync.

On the front end, we focused on speed and clarity:
  • Clear separation between pickleball and table tennis
  • Stronger PDPs, smoother mobile experience, better product discovery
  • SEO-rich, shoppable content that works as hard as the rest of the site

A lot of rallies happened behind the scenes to get this right.

Cleaner systems.
Fewer unforced errors.
A platform ready for the next match.