Upshot

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We develop daring, imaginative, of-the-moment ideas, activations, and experiences that spark powerful consumer-brand relationships.

04/19/2023

🌎 EARTH DAY SPOTLIGHT ✨

Therma-Tru is taking big steps to help take care of our planet—and the places we all call home. To bring their corporate social responsibility (CSR) story to life, we created Therma-Tru Thrive, one platform to share all their efforts, from turning waste into something new to donating doors to those in need. See how they’re making an impact → thermatru.com/thrive

Photos from Upshot's post 04/10/2023

LET’S TALK TRENDS 🗣

What’s up with wellness in 2023? As consumers swap the prescriptive aspects of wellness culture for the unapologetic pursuit of happier, healthier lives, brands should prepare for an era of Mindful Maximalism.

Check out our full trend report where, just as we do every year, we share our annual perspective on key cultural trends influencing the landscape for brands. Link in bio!

Photos 12/22/2022

Thrilled to be named Chief Marketer’s Top 200 Marketing Agencies in 2023 specializing in Brand Engagement and Activations.

We’re honored to be among some of the most innovative and prestigious agencies in the US.

We couldn’t do it without the creativity, dedication and innovative thinking from our team of Upshotters.

06/27/2022

Upshot Associate Creative Director Caroline Merten shares a blueprint for how brands can market to the LGBTQ+ community in meaningful and memorable ways—during Pride and all year long.

Read the whole article: https://musebycl.io/dei/pride-purpose-blueprint-marketing-lgbtq-community

04/22/2022

This Earth Day we're spotlighting Nestlé Coffee Partners Solutions Lab's farm-to-cup innovations driving a more sustainable coffee drinking experience for their B2B partners and coffee lovers everywhere. Bravo to them and the many Upshotters who brought these initiatives to life!

04/14/2022

📣 TREND ALERT: EXUBERANT EDIBLES 📣

Calling the culturally curious! As we navigate a hyper-speed year of marketing innovation and imagination, our strategy team invites you to follow us here for more trend smarts.

Explore the full report: https://www.upshot.agency/trends-2022

02/14/2022

Twenty-eight years and every one of them worth a 🎉 ! Upshot was founded on this day in 1994, and we've been tossing aside tropes, making marketing magic, and taking brands into the future ever since. We’re so grateful to our Upshotters, client partners, and many friends who've helped us to grow and create bigger, bolder ideas together. Watch out, 29–this one’s gonna be great!

Say hello to Creative Director Kat Tushim (@smudgeypaw), Upshotter for 11 years. Artist, photographer, consultant and all-around badass creative, she works with Chicago-based theatre group @artemisiatheatre and serves on the board of directors for creative conference @truechicago.co. “Being deeply embedded in various additional artistic industries,” she says, “has helped me gain perspective—staying relevant, empathetic and diverse.” 07/31/2019

Pop quiz for Kat Tushim, Upshot Creative Director!

If you could be any animal, what would you be? I know it’s grossly obvious to say tabby with a name like Kat, but I’m down to take a few risks and have used too many of my nine lives already to not own up to it.
Fav emoji? 😹
Mantra? Make boring cool.
Super power? Sign Language. Growing up with deaf grandparents, I learned to sign as a toddler. Outside of communicating with my hands and turning me into an expressive talker, sign led me to see the world in symbols.

(Check out more about Kat at .agency on Instagram!)

https://www.instagram.com/p/B0mIdbDgJ1Q/

Say hello to Creative Director Kat Tushim (@smudgeypaw), Upshotter for 11 years. Artist, photographer, consultant and all-around badass creative, she works with Chicago-based theatre group @artemisiatheatre and serves on the board of directors for creative conference @truechicago.co. “Being deeply embedded in various additional artistic industries,” she says, “has helped me gain perspective—staying relevant, empathetic and diverse.”

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