Pendulum Creative

BIG MODERN! for Goose, New York.

A pop-up staged as satire on the commodification of artists: everything glossy, everything branded, everything content. 11E1even Group led the concept and creative direction, with Pendulum handling design and fabrication.

At the center, an oversized exclamation point in painted wood, with custom-printed ribbon overflowing from the top into a pile on the floor. High-gloss vinyl across every surface for the “shiny and new” effect. Custom translucent vinyl on the freezer flaps added to the clinical-but-colorful atmosphere, and mirrored acrylic welcomed fans to write their own reviews straight onto the walls.

Brushed aluminum panels, a stainless steel grate front, and a corrugated metal roof — we built the Nike USA x Virgil Abloh Archive booth at Soldier Field to read as one continuous, brutalist surface.

The roofline carries a hidden 9” pitch, built into the front face so the silhouette never breaks. And the twenty-eight flags on top swap in and out fast — no tools, no downtime. Each aluminum pole terminates in a welded connection plate, set at 80° and snapped onto a steel receiver. Twenty-four plates, three pole lengths, one repeatable system.

With RECESS STUDIOS leading spatial design, experience programming, and management, we fabricated the merch booth for the Nike USA x Virgil Abloh Archive drop at Soldier Field. Inspired by European football merch stands, the creative vision centered on brutalism, raw materials, and structural exposure. We framed it in wood to hit the silhouette exactly.

Steel grate over brushed aluminum panels. Corrugated roof with a hidden 9” pitch. Twenty-eight flags on quick-connect receivers. A vinyl sticker wall printed as single sheets, hand-weeded to give an individual, hand-applied look.

On the morning of the U.S. Men’s National Soccer Team’s send off match, the booth greeted fans eager to get their hands on the special collection of jerseys, rugby tops, polos, and more.

Pokémon GO turns 10 this year, and Chicago got the full treatment. We built out the GO Fest boutique at NEWCITY — window vinyl, exterior signage, interior wraps and wall decals, floating signage, and custom merch displays throughout. 

For the 100 Thieves room, we designed and crafted custom pedestals for their Mega Mewtwo capsule collection. These monolithic displays provided a sharp contrast to the rest of the activation, while fitting right into the vision of the brands’ collaboration.

This summer, Southwest Airlines is showing up for every Cubs’ Family Sunday at Gallagher Way — meaning they needed a branded space built for the long game.

Working alongside , we translated their vision into technical drawings and fabricated the full environment. Highlights include a giveaway service bar featuring dimensional letters and butcher block counter, merch displays, a custom speed pitch game, a background wall nodding to Wrigley’s iconic ivy, and more.

Designed and engineered to show up for 14 games, our team prioritized durability and modularity to ensure this pop-up is ready to serve fans all season.