Next/Now

Next/Now

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Our team of 40+ artists, developers & experiential designers develop, create, and fabricate AR/VR & MR to create unforgettable moments of connection between people & brands. An industry innovator, Alan successfully headed creative development at his previous agencies for 11+ years for clients including Toyota, the Chicago 2016 Olympic Bid, The Dubai Mall, American Eagle Outfitters, AXE, LG Electro

Photos from Next/Now's post 02/19/2025

Physical environments can be transformed with as simple a change as the color of the lights.

While developing the look and feel for United Airlines’ Airshop, our team experimented with our use of color and how it affected the final environment. Ultimately landing on a vibrant palette of blues and purples, the space created a feeling of energy and excitement that aligned perfectly with United’s vision and brand.

Explore the case study: https://buff.ly/4hZzbaE

02/12/2025

New project coming soon! 👀

Did you know that we capture all of our case studies in-house? We believe the story after is just as important as the one we create with you. That’s why our production team documents each new event and install; so clients, press, and internal teams alike can share in the joy of a job well done.

01/22/2025

Situated at the center of their Washington, D.C. headquarters, the Cushman & Wakefield Digital Art Wall showcases the strength behind data-driven design. Now in its third active year, the piece continues to evolve, evoking brand-new imagery every time you walk by.

Explore what makes it move: https://buff.ly/3C0eCLV

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