INDIRAP

When was the last time a brand video actually stopped your scroll?

Exactly.

After 13 years and 20,000+ videos out the door at INDIRAP, I can tell you why most never land 👇🏽

The brand makes itself the hero 🫠😭

Stock footage. Drone shots. A founder in a quarter-zip talking about passion.

Nobody believes it. Nobody watches it. Nobody gives AF.

5 fixes that separate the stories that break through from the ones that get scrolled past:

1) Make the customer the hero. Not yourself.

2) Lead with tension. No stakes, no story.

3) Trade adjectives for specifics. "Best-in-class" means nothing. Numbers do.

4) Show proof instead of claiming it.

5) Pick one point and cut everything else.

That's the whole playbook 🏆

Few will run it. That's the opportunity.

Swipe through for the full breakdown.

OH-zempic summer otw 😤💪🏾🌞

Live from downtown Naperville (aka *Naper-thrill) discussing GLP-1's, your health and modern wellness trends with Habthera Nutrition

ARTISTS 🤌🏾

Where the rawest form of creativity and inspiration begins.

Behind the scenes of a cross country documentary project with Americans for the Arts.

CHIxLAxDC ✈️

Rockin out with Bob Faust and Nick Cave in their gallery to talk all things creativity and the future of art in America.

Vote for the Arts 💪🏾

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Here's the video framework/formula for anyone deadass serious about brand growth in 2026🤌🏾👌🏾👇🏽

1) Creative content strategy (you 1000% need this)
2) full-funnel branded video assets (not 1 video)
3) AEO plan for every video asset you own
4) Systemized distribution analyzed via LLM
5) Iterate, do better and scale fast AF 🫠

This is the Future of growth for all businesses.

We told you back in 2013...

Better get to building 👷🏾‍♂️💪🏾