Datassential

People are using generic AI to research food trends. But are they getting the right answers?

We asked ChatGPT, Claude, and Gemini the same trend question and got different answers. Only 3 of 4 even got it right. The sources? Blog posts. Instagram content. Old articles.

In our latest GTM Series webinar, Claire Conaghan, Emily Tang, and Sophie Benson break down:
👉Why the most valuable trend signals are sometimes easy to miss (hint: look at the items on less than 1% of menus)
👉The trend life cycle, from inception to appearing on chain menus and grocery shelves, and how to spot where something sits in that cycle
👉What separates data-backed AI from AI that just sounds confident

If trend intelligence is part of how you make decisions, this one's worth your time.

🎥 Watch Now: https://hubs.la/Q04jjPjw0

Consumer preferences are shifting faster than most innovation cycles can keep up with. The brands winning right now aren't guessing, they're reading the data.

Join Datassential, US Foods, and SmartBrief next Thursday, June 4 at 1pm EDT for a live webinar on how data is shaping the next generation of product and menu innovation.

Datassential's Robyn Long, Director of F&B Solutions, will be joined by James Jones, SVP of Digital Commerce at US Foods, to cover:

• How leading brands use data to inform product and menu innovation
• The role of consumer insights and trend forecasting in identifying "next big hits"
• Ways to turn data into actionable strategies across foodservice and retail

Register here 👉 https://hubs.la/Q04jd00n0

Growth. Flavor. Consumer love. In one of the most competitive segments in foodservice, Wingstop delivers all three. 🏆

Wingstop is the 2026 Datassential 500 award winner for America's Best Chicken Chain — recognized through a comprehensive analysis of real consumer sentiment data for being the chicken brand with the strongest growth, backed by stellar consumer ratings for taste and satisfaction, alongside proprietary and publicly available brand data.

Congratulations to CEO Michael Skipworth, Chief U.S. Franchise Operations & Development Officer Marisa Carona, and the entire Wingstop team on a well-deserved win!

👉 Explore the full list of 2026 Datassential 500 award winners: https://hubs.la/Q04j7sjg0

📊 Want to dig deeper into the data behind this year's winners? Join us for our Datassential 500 webinar on June 11th — register here: https://hubs.la/Q04j7w_90

When consumers consistently choose your new menu items and limited-time offers, that's not a coincidence — that's innovation. 🏆

Arby's is the 2026 Datassential 500 America's Restaurant Innovation Leader — recognized through a comprehensive analysis of real consumer sentiment data for having the strongest-performing limited-time offers and menu releases across metrics like purchase intent, uniqueness, draw, and value, alongside proprietary and publicly available brand data.
Congratulations to Brand President David Graves, CMO Jeff Baker, and the entire Arby's and Inspire Brands team on a well-deserved win!

👉 Explore the full list of 2026 Datassential 500 award winners: https://hubs.la/Q04j00Yk0

📊 Want to dig deeper into the data behind this year's award winners? Join us for our Datassential 500 webinar on June 11th — register here: https://hubs.la/Q04h_XhJ0