VSA Partners

VSA’s Design4Better is back with a brand new installment!

Introducing Seattle Mutiny, our name and identity proposal for the Professional Women’s Hockey League Seattle () team. 👋

At the end of the 2024–25 season, the PWHL announced the addition of its Seattle franchise. While this expansion team is still unnamed, we couldn’t wait to welcome the team to the community.

A few things you’ll notice:

✨ ‘Mutiny’ hooked us—it’s fierce, exciting, and a seaworthy complement to the Seattle Kraken. Plus, bonus points for fans being able to call themselves the Mutineers.

✨ The new identity uses the team’s existing cream and emerald green colors but progresses the brand with bright sea green and a vibrant orange accent.

✨ Our dynamic logo gives Seattle’s iconic Space Needle an edge by combining it with a pirate’s sword.

Check out the new name and logo above or at design4better.co, and let us know what you think in the comments. And and fans we would especially love to hear your thoughts! This was a passion project for us—we’re so excited for the team.

Special shout out to the VSA crew: Heather Stickney and Janelle Blasdel, with design support from Cody Fenske and Pete Barnett.

We’ve been working on something pretty special…

Really happy to introduce “The Touch Advantage” to the world with our client . Written and designed by VSA, this book is for anyone who has ever geeked out over beautiful packaging.

Sappi partnered with to explore how touch affects purchasing decisions, brand perception, and customer satisfaction. The book includes empirical data from their study and actionable strategies for brands looking to better connect with their consumers during the packaging experience.

“The Touch Advantage” debuted at NY this week. Stay tuned for details on how to get your own copy by following Sappi!

Marvin, made for today.