Digital Third Coast

New Case Study: Less Traffic, Better Results

We helped our client, a B2B healthcare diagnostics company, solve a common PPC problem: lots of impressions, but low-quality leads.

The Strategy: Paused hundreds of broad match keywords and focused on high-intent phrase and exact match terms instead.

The Results:
✅ 141% increase in CTR
✅ 10% increase in clicks
✅ 70% decrease in impression share lost to rank

Even with 54% fewer impressions, the campaign delivered MORE clicks and far better engagement.

The takeaway? Quality beats quantity. Focusing on high-intent keywords drives better leads and smarter spend.

🔗Read the full case study: https://www.digitalthirdcoast.com/our-work/case-studies/b2b-healthcare-preludedx-phrase-exact-keywords

Streamlined Keyword Targeting Boosts Clicks and CTR for B2B Healthcare Diagnostic Company Refining PreludeDx’s keyword strategy led to a 141% increase in CTR and 10% more clicks, while significantly reducing irrelevant traffic through a focus on high-intent terms.

SEO Case Study: Expanding keyword reach & increasing conversions

We helped our real estate investment client grow their organic visibility by uncovering untapped keyword opportunities and optimizing content to better match audience search intent.

The results:
-16% increase in exchange form submissions (PoP)
-14% increase in organic sessions
-65% growth in page 1 keyword rankings (YoY)

This keyword expansion strategy boosted visibility nationwide and drove higher-quality traffic, turning organic searches into real business results.

🔗Read the full case study to see how thoughtful SEO growth makes a measurable difference:

SEO Keyword Expansion Drives 16% More Form Submissions for 1031 Exchange Platform Targeted keyword expansion helped IPX1031 grow organic form submissions by 16% and page 1 keyword rankings by 65% across the United States.

Excited to share a recent Forbes feature earned through our Digital PR campaign for our client in the healthcare industry!

The article highlights new research revealing that nearly half (46%) of Gen Z has been diagnosed with a mental health condition.

At DTC, we’re proud to help our clients share data-driven insights that position them as trusted voices in their industries.

Read the full article here 👉https://www.forbes.com/sites/bryanrobinson/2025/07/10/crashing-out-why-experts-worry-about-the-disturbing-gen--z-trend/

Why Gen Z Is 'Crashing Out' at Work, According to Experts The Gen Z workplace trend "crashing out" signals rising burnout, stress, and anxiety. Experts say it's a cry for help—not just another TikTok buzzword.