Semiserious

Semiserious

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We live by the raw, proven mathematics that unexpected + unconventional = unforgettable.
4. We know that if you can make people laugh, you can make them do anything. We break rules on the reg, for example, we said there would be three things here and we just listed 5.

05/01/2026

Legend has it they’re still trying to make “hand” wordplay work.

This week’s episode of Can They Brand That? builds an entire brand identity in just 20 minutes. We live-streamed our fully-improvised, creative brainstorm for coffee helmets including a brand name, tagline, campaigns, mascot, and product lines. And it was as weird as it sounds. Watch the whole thing on YouTube or in the link in our bio and tune in next week for another live episode!

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Chicago, IL