Shopsram

Hammerhead Karoo is here, the full collection of Karoo computers and accessories has moved into shopSRAM. Link in the bio or a simple shop.sram.com 💻

Rise above.

Introducing the all-new Zipp 202 NSW, the ultralight race upgrade for weightless speed on the steepest ascents and unmatched control on the most demanding descents.

Learn more and get yours at the link in bio 🔗

Final days of the Holiday Sale.
Save 20% on select Zipp wheels, TIME pedals, Sportswear and Reverb AXS.

Check with your local SRAM dealer or shop direct at shop.SRAM.com (link in bio)
Ends Sunday.

Available now at shopSRAM - When we started chasing the dream of a better ride, we could never have predicted what we’d be riding some 38 years later. But the realization of Eagle Transmission remains true to day one. And while we’re never satisfied, we’re taking a moment to celebrate with the 1987 Collection. The limited edition groupset features a unique combination of T-Type Ecosystem components of which we’re most proud, all in an exclusive silver finish.

This is the 1987 Collection. The dream delivered. 

Hit the link in our bio to Shop Now.

Free shipping on the power behind Flight Attendant, Reverb AXS, and your AXS drivetrain.

They’re finally here.
After 5 weeks in the wild, the TIME XYSTO (pronounced She-stoh) pedals have landed on shop.sram.com.

Built for DH, Enduro, and aggressive off-road lines—with customizable pins and ATAC tech to clear the mud and stay locked in.

Inspired by the rugged Xisto trails in Portugal.

🛠️ Designed to move with you.
🚵‍♂️ Built to send.
📦 In stock now. Link in bio.

There is a new state of the art in wheel technology.

Introducing the all-new Zipp 353 NSW and 303 SW featuring the Zipp AXS Wheel Sensor, a revolutionary SRAM AXS-connected feature that enables real-time tire pressure monitoring and analysis, optimizing speed and performance for dynamic riding conditions.

Shop Wheels at shop.SRAM.com link in bio

     

📸 ,  & 

AVAILABLE NOW Lael Rides Around the World – Official Book
The Story Behind the World Record Ride

In 2024, Lael Wilcox set a new world record for circumnavigating the globe by bike — 108 days, 12 hours, and 12 minutes of pure determination. Lael Rides Around the World captures her groundbreaking journey, with powerful photography and storytelling by Rugile Kaladyte.

Ride along with Lael as friends, fans, and the spirit of adventure propel her across 18,000+ miles of roads, trails, and emotions. This book is a tribute to the power of perseverance, community, and the endless possibilities of two wheels.

Details:
• Full-color photography and essays
• Documenting the entire 2024 world record ride
• Perfect for cyclists, adventurers, and dreamers
• Includes a removable jacket that unfolds into a full-size poster

Purchase your copy now and own a piece of cycling history.

24 Podiums. 2 World Cups. 1 Hat.

SRAM + RockShox showed up to Araxá, Brazil and turned the UCI World Cup into a party.

Here’s the math:

🥇🥈🥉 Round 1 XCC (Short Track)
 Women: Evie Richards + Samara Maxwell (1-2)
 Men: Christopher Blevins + Victor Koretzky (1-2)

🥇🥈🥉 Round 1 XCO (Cross Country)
 Women: Samara wins, Savilia Blunk 3rd (1-3 sweep)
 Men: Full Specialized sweep – 1-2-3

🥇🥈🥉 Round 2 XCC
 Women: Evie 1st, Jenny Rissveds 3rd
 Men: Specialized 1-2, Nino Schurter 3rd (1-2-3 sweep)

🥇🥈🥉 Round 2 XCO
 Women: Jenny, Samara, and Evie – 1-2-3 🔥
 Men: Another Specialized 1-2-3

24 podium spots. We took 20.
That’s not a season start, that’s a statement.

So yeah—we made a hat.
The CONFETTI Hat – a 5-panel banger built to celebrate absolute domination.
RockShox vibes, party energy. You earned this.

Grab yours now → link in bio

The all new LIMITED EDITION Maven Ultimate Teal Splatter Expert Brakes Kit are in stock now, shop.SRAM.com link in the bio.

Modern mountain bikes have redefined what riders are capable of, pushing the requirements for heavy-duty power further than ever before. Maven Ultimate is our answer to that evolution, with monstrous 18 and 19.5-millimeter pistons driving 50% more power than Code. But best-in-class power means nothing unless you’re able to harness it.ned what riders are capable of, pushing the limits

All new MOTIVE brakes in Limited Edition Expert Kit with Teal Splatter colorway. Available at the new shop, shop.sram.com