Strategex
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Strategex is a team of veteran business leaders, analysts, and researchers united in the mission to use data & experience to help our clients achieve aggressive, profitable, & sustainable growth. Our senior consultants have years of in-depth, cross-industry experience in consulting, management, sales, marketing, and B2B channels and branding. We offer deep expertise in two service areas: Voice of the Customer Market Research and 80/20 Profit Enhancement & Growth Strategy.
05/21/2026
TAM tells you how big a market is. It doesn't tell you if it's worth pursuing.
Total Addressable Profit (TAP) is a simple extension of traditional market sizing. Instead of focusing only on revenue, TAP estimates the total gross profit available within a market or segment.
Because the biggest market and the most profitable market are not always the same thing.
Read more about TAP, the missing dimension in market sizing, here: https://hubs.la/Q04hrlCm0
Total Addressable Profit (TAP): The Missing Dimension in Market Sizing TAM shows market size, but not value. Learn how Total Addressable Profit (TAP) helps companies prioritize higher-margin opportunities and drive better…
04/16/2026
"Gathering insights is worthless without action."
Too many companies hear hard truths from their customers and respond with "We already knew that," then change nothing.
One company chose differently. Three years and an 89-point NPS swing later, they went from at-risk to industry leader.
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https://hubs.la/Q04cfphK0
The Value of Customer Insights: Why Listening Drives Growth Companies that ignore customer satisfaction metrics risk falling dangerously behind, but those who measure relentlessly and act on the hard truths can…
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20 S Clark, Suite 2400
Chicago, IL
60603
Opening Hours
| Monday | 9am - 5pm |
| Tuesday | 9am - 5pm |
| Wednesday | 9am - 5pm |
| Thursday | 9am - 5pm |
| Friday | 9am - 5pm |
