Perfect Search Media

Effective communication is crucial for avoiding wasted ad spend and maximizing ad campaign performance.

Here are the key ingredients of a successful reporting call:

1️⃣ Updates and housekeeping:

→ Share updates on your business and industry news
→ Catch up on business matters
→ Introduce team members
→ Schedule a future call

2️⃣ Performance reporting:

→ Month-over-month and year-over-year comparisons
→ High-level insights that inform upcoming decisions
→ Transparent performance reports
→ Important trends and insights
→ Data in graphs

3️⃣ Reporting insights and recommendations:

→ Detailed reports and recommended updates
→ Cover the major findings
→ Strategic discussions

4️⃣ Strategy planning and testing discussions:

→ Discuss A/B testing, optimization, and content strategy
→ Performance report reviews and recommendations
→ Strategy and testing discussions
→ Collaborate on new campaigns

5️⃣ Next steps for both teams:

→ Wrap up the call with clear tasks and deadlines
→ Follow-up email with the responsibilities
→ Timely implementation of to-dos

Remember, monthly reporting calls strike the right balance between reviewing performance and allowing sufficient time for strategic decision-making.

Here are a few tips for success:

→ Calls should provide insights, problem areas, and suggestions.
→ Check-ins between calls can be done via email or quick calls.
→ Use dashboards that consolidate data from various sources.
→ Data should be accessible and owned by your company.
→ Adjust the length and frequency based on complexity.

Effective communication drives success when working with a marketing agency.

Read the full article to learn more about our reporting calls, dashboards, and testing strategies.

https://bit.ly/3IFKQfC

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Director of Strategy Emily Lutz breaks down the best practices for making automation work for you in PPC and SEO—and offers valuable advice for what NOT to do with AI.

To preview, this article explores:

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📝 Writing Website Content with AI

⌗ Automated Metadata Creation

🎓 Smart Bidding and Smart Campaigns

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Read the full story to get all the details: https://www.perfectsearchmedia.com/blog/how-to-not-automate-your-seo-ppc

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