Smitten Creative

Smitten Creative

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05/01/2026

Who do we work with?

Businesses that make life more beautiful.
The bar where every cocktail feels like a little celebration. The real estate agent who finds a buyer’s forever home. The children’s brand that makes childhood more magical. The photographer who captures the moments people keep forever. The florist whose arrangements make someone catch their breath. The wellness studio that gives people back to themselves. The gallery that makes art feel personal. The coach who helps someone turn their passion into something powerful.

If your business makes people’s lives more joyful, more beautiful, more connected — yours is exactly the kind of business we love to work with.
Sound like you? Let’s build something beautiful together. Link in bio.

Photos from Smitten Creative's post 04/26/2026

Welcome to another installment of our obsession with named apartment buildings (so SoCal) and the design decisions that quietly make or break how professional something looks.

In this case, we didn’t touch the typography in any way and only adjusted the color. So why does one or more of these feel like a place you’d want to live?

Casa Nido is an another apartment building in the Bluff Heights neighborhood of Long Beach, CA. The Casa Nido sign has great sans-serif type, the sizing and placement are great. But what happens when we change the color of the signage and trim? Swipe through to see what color adjustments do and tell us — which color feels most inviting? Which color feels most in tune with the architecture, the location in a coastal California city? Are “feeling” and “thinking” about color the same thing?

This is what color can do. First it might be because of the psychology of the color green vs. red. Then it’s about *the* green or *the* red.

Which color would you choose?



Save this if your logo, signage, or marketing feels a little “off” — when you’re ready we can tell you exactly why, and help you fix it.

04/15/2026

It’s baseball season. Ever feel like your biggest marketing swings aren’t making an impact? Maybe it’s your branding. Let’s switch it up.

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