Blumer Fox Group

Preparation is key.

This River North condo could have easily sold at the asking price based on comps.
But in a competitive market, “average” doesn’t get attention, and it definitely doesn’t get offers.

So we took a different approach.

Six months before going live, we built a plan:
• Declutter and reset the space
• Fresh paint to modernize
• Deep clean for a polished feel
• Strategic staging to elevate perception
• Lifestyle-focused marketing
• Pre-market exposure to build demand

Total investment: ~$3,000

The result?
→ Multiple offers before the first open house
→ Sold $20,000 over asking
→ 85% return on prep investment

The difference wasn’t luck.
It was strategy, timing, and ex*****on.

If you’re thinking about selling, start with the right plan, not just a list date.

Thinking about selling this year?
Let’s map out your strategy before you hit the market.

📩 DM “PREP” for a customized home prep plan