Trajektory

June’s top social posts generated impressive engagement across every major league, proving that star power, unforgettable moments, and authentic storytelling continue to drive fan interaction.

Inter Miami CF topped Major League Soccer (MLS), with Lionel Messi once again leading one of the month's most engaging moments on social.
https://hubs.li/Q04nG-f30

The New York Knicks led the National Basketball Association (NBA), celebrating an emotional finals moment that resonated with fans.
https://hubs.li/Q04nFmxy0

The Carolina Hurricanes took over the National Hockey League (NHL), giving fans a behind-the-scenes Stanley Cup celebration.
https://hubs.li/Q04nFKpD0

The Los Angeles Dodgers topped Major League Baseball (MLB) with a game-day highlight that continued the club's strong social momentum.
https://hubs.li/Q04nFL5z0

The New England Patriots led the National Football League (NFL), unveiling receiver AJ Brown in his new uniform.
https://hubs.li/Q04nGhzC0

Kansas City Current paced the National Women's Soccer League (NWSL), capturing an electric matchday atmosphere from the World Cup that connected with supporters.
https://hubs.li/Q04nG6zB0

The Indiana Fever continued to dominate the WNBA, with Caitlin Clark and the Fever remaining one of the biggest draws in sports social media.
https://hubs.li/Q04nFdY20

June’s top-performing posts drove exceptional fan engagement across every league, highlighting how the right content can maximize reach, create value for partners, and strengthen connections with fans.

Ahead of the USMNT taking on Belgium tonight, we're looking back at the broadcast impact one of our customers, Purina, generated during the USA vs. Germany match in Chicago on June 6.

Purina's field board sponsorship translated into $165.5K in TV broadcast partner value, 18.1M impressions, and more than 11 minutes of broadcast duration. And the Earned Broadcast result from USA's big win and Robinson's amazing goal only amplified this value.

A great example of how an in-venue asset can extend far beyond the stadium when you track the broadcast pickup it generates.

Good luck to the USMNT tonight!

We're excited to be heading to the SEAT Conference next week.

If you'll be in attendance, be sure to connect with Christina and Rachel from the Trajektory team. They'll be presenting:

Beyond the Game: How Super Bowl Hosting Unlocks Hidden Sponsorship Value
Tuesday, June 30
11:00 AM ET

Using Super Bowl LX as a case study, they'll explore how major events can transform existing sponsorship assets into powerful drivers of value across in-venue, owned social, earned social, creator content, and broadcast. From naming rights signage to videoboards and other venue assets, they'll share how some of the most valuable sponsorship moments happen before, during, and after the game itself.

Join them to learn why the highest-performing sponsorship assets don't stay inside the venue—they travel across channels, audiences, and platforms.

We look forward to seeing everyone at SEAT and continuing the conversation around smarter sponsorship measurement and valuation.

What your national broadcast number isn't telling you.

Most sponsorship measurement platforms report a single national broadcast number. But that number only tells part of the story.

In this Chicago example, the national feed represented just 37% of total viewership. The remaining audience came from local and away feeds. These viewers are often hidden when measurement relies on a single averaged number.

The result? Sponsorship decisions based on incomplete data.

National averages treat every viewer and every broadcast the same, masking where audiences are actually concentrated, missing feed variances, and misreporting where sponsorship visibility is generating the most impact. Understanding who is watching, where they are watching, and which feeds are delivering exposure is critical to accurately evaluating sponsorship performance.

That's why Trajektory's Industry Intelligence: Broadcast tracks Home, National, and Away feeds across every market. By combining multi-feed measurement with market-level valuation, teams and brands gain a more complete view of sponsorship visibility, stronger benchmarking intelligence, and ROI they can confidently defend.

Do you know your true sponsorship value?