Social Thinker

Essential Social Media Marketing Tips From Beginner to Advanced

1. Sync posts across all social media accounts.
If you're just starting out, it's a good idea to invest in a social media management service like HubSpot's Social Inbox. This tool can help you schedule posts, monitor mentions, track your social analytics, and keep an eye on all your accounts. Similar tools include Later and TweetDeck.

These apps will also let you sync posts across various accounts. Keeping content synced will ensure you post across all of your platforms and introduce followers with multiple accounts to your brand.

2. Republish and update older posts.
If you have a backlog of content that's outdated, update and republish it with fresh ideas for SEO. This tactic has the potential to draw in new readers and take less time than continuously pumping out new ideas.

This can be blog posts, landing pages, and offers that you have on your website. Your social media strategy exists to put your best foot forward by building engagement, and you don't have to start from ground zero.

In fact, this exact post is an update from 2017, originally posted in 2013. We regularly update posts to ensure our readers are getting fresh content on our blog, social channels, and emails.

3. Schedule posts for evenings.
Don’t be afraid of weekends either. Scheduling content launches for evenings opens up a door for engagement that isn't cut off by time zone. That way, even if it's 3 AM in your geographic location, your tweet about your new app update reaches audiences around the world.

HubSpot Life is a behind-the-scenes look at HubSpot's culture, posting content from global offices on social media. During what's considered "off" hours in the US, HubSpot Life features posts during work hours in other countries, like Paris, Bogota, or Dublin.

hubspot life instagram

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This ensures that global audiences are able to get fresh content during their work days, as well.

When scheduling posts for evenings, avoid content that requires engagement from your team. For instance, an Instagram photo that invites followers to "Comment below!" about something might not be the best idea to post at midnight, when you're not able to engage.

4. Include hashtags to increase engagement
Hashtags are like a golden ticket to increasing your online reach. Common tags like and are great, but try searching for less-used ones like those of bigger brands (such as Adobe's ), or community-based ( ). Those are going to be the ones an active audience is checking out.

As well as using existing hashtags, try your hand at creating your own branded hashtags, like Buffer did in the example above ( ). This allows you to track what your followers and customers are saying about your media presence and product.

5. Use visuals whenever possible.
If you're getting your feet wet with the social media game, it's okay not to invest a fortune into visual content. However, it's always a good idea to include pictures, videos, or graphics in posts whenever you can.

There are a number of free services, like Canva , to help you edit and create content. GIFs are a great way to engage with a younger audience. And never forget the smartphone most likely in your pocket they produce beautiful pictures you can definitely use on socials.

If you've tried your hand at social media before and feel comfortable branching out, these intermediate tips are for you. They're aimed at easing the process of creating uniform content across your channels while increasing clicks.

How to Avoid: Create Videos That Target Each Stage of the Buyer's Journey.
You need to take a step back - look at your buyer personas and the buyer's journey. What are some frequently asked questions they might be asking when researching? What do they want to know right now?

Like any content you create, your videos should be informative to help guide your leads through their journey towards making a buying decision.

If you’re focusing on a video for the awareness stage, for example, you should provide introduce your brand and offer some educational background on your service or product.

In the consideration stage, your leads are starting to do more research on what will solve their problem, so, create videos that provide comparisons to show your audience why your product or service is better than their competitors.

Lastly, for the decision stage, testimonials, product demos, or tutorials can all guide viewers towards making a purchase.