Iceqube Digital

Today it’s not about ‘get the traffic’ — it’s about ‘get the targeted and relevant traffic'.
We are now a few months into 2022 so it is important to understand some of the SEO trends that will improve your strategy and help you hit your targets ✅
1. Semantic Search & User Intent - We are used to focusing on primary keywords but now secondary keywords are just as important. It’s no longer about a sequence of keywords but the context and query that matches the user intent.
2. The E-A-T Principle - Expertise, Authority, Trustworthiness, Googles way of protecting searches from low quality content. E-A-T is used primarily in health and finance. To meet quality standards, picture your ideal client as an individual and create content for their needs and problems.
3. Implement Video - With video consumption on the rise, it’s important we should implement it into our strategies. Using YouTube is ideal as it is essentially a search engine itself.
4. Image & Voice Search - Voice assistants such as Siri and Alexa are now used on plenty of devices. 55% of households are predicted to have voice assistants in 2022 so it’s important we are getting picked up for voice related queries.
5. Know The Algorithm Updates - Keep up to date with what’s going on with Google. Keep the algorithm and happy and apply practices with every update.
Follow us for more tips and tricks, and stay tuned for more updates!