Second Melody

We did it ✔️ No pun intended! We're excited to share a few moments from the Nike Empower Forward event series, coinciding with the celebration of Juneteenth, self-care, and community. Photography by Houseofbaum

Pulling inspiration from the movement of movements - protest marching and taking steps, literally and figuratively, toward progress, The Nike: Empower Forward brand identity utilized components from recent events, guiding us toward racial equity and equality.
The stenciled letterforms are derived from DIY civil rights signage, while the grit textures represent perseverance for long-term goals.

We had the honor of designing the brand strategy, naming, and identity for Nike's Empower Forward: Juneteenth Week Celebration.
Our brand design team supported all of Nike’s Social Community Impact initiatives in alignment with Nike’s Black Community Commitment and Made to Play.
This week, in celebration of Juneteenth, Nike is bringing together nonprofits local to NYC on 6/21 for an evening of introductions and networking. Following the nonprofit event, Nike will recognize and celebrate a day of basketball and recreation on Hoops Day on 6/23, capping the week off with an n person block party focused on self-care on 6/25.

Summer is officially here, and because we love you all, we made you a June mixtape curated by our very own Design Director, Kevin Greene. We will casually say that this playlist will inspire you to take a mid-afternoon hike during your workday: https://spoti.fi/3NvJ8hg.

Breakaway Partners is a data company that makes analytics easy for its partners. Here's a teeny glimpse of the design assets our brand team created. The brand's color palettes, logo design, and adorable little icons (IF we may say so ourselves) reflect a balance of refreshing simplicity and confidence.

Hocus pocus, or pure design genius? Either way, we're excited to share some of the work our design team was able to produce for entertainer & magician Denny Corby's latest campaign.

Said by Andy Warhol, but boy do we second it.
Get outside, get involved and help clean the planet!

Don Clark, legend behind so many projects, including Brand New's Deja Entendu cover sure knows "what's up" when it comes to design, reality and its merging presence in art. Talk about a Monday mantra...