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Customer journeys begin in mobile, so analytics, attribution, and measurement need to reflect more than just the "Last Click" of that journey

Overcoming Mobile Measurement Challenges to Drive Sales Growth A mobile-first approach to marketing and measurement is the secret to reaching consumers, creating brand lift, and driving growth.

Google: Customer Micro-Moments know, go, do, & buy. Add automated intelligence to your website's mobile experience

Micro-Moments Are Multiplying—Are You Ready for the Future of Marketing? Mobile has changed everything but it's only Act One. Machine learning in marketing is set to drive the industry's next revolution.

Why you should institute a "quarterly failure report" for you biz

The Surprising Benefits of Failure Establishing a "quarterly failure report" is one way marketers can help create a culture of growth in the new year.

Google: 3/4 of same-day travel bookings happen on mobile. Does your biz offer anything same-day? Is your site optimized for mobile?

Booking.com Makes Last Minute Travel Easier on Mobile Booking.com's Chief Marketing Officer on how the company addresses new consumer behaviors that are driven by mobile.

Google: 82% of smartphone users CONSULT their phones on purchases they're about to make IN-STORES http://3ng.io/sl/GCXxAn

How Mobile Has Redefined the Consumer Decision Journey for Shoppers A shopper's smartphone is now their go-to assistant and advisor. Here are the consumer trends shaping retail and why they matter.

Calling all web builders! I took it and so should you—The Survey For People Who Make Websites, 2010: http://ow.ly/2X7t2