Wray Ward
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05/07/2026
At this spring's High Point Market one phrase kept echoing: Spaces should tell a story, not just follow a palette.
As designers and marketers, we’ve long championed clarity of space, clean lines and visual calm. But in a world increasingly shaped by automation, the human touch found in quirk, narrative and humor becomes true luxury.
The takeaways for our industry:
✅ Be bolder with color
✅ Be braver with form
✅ Be more intentional with storytelling
Because in the end, the spaces that win aren’t the most "perfect"—they’re the ones you can’t forget.
It's no secret: the average age of the first-time homebuyer has risen in recent years. That means their outlook and plans for that home are different than what we've seen in recent decades.
Rather than viewing it as a starter home which may flip quickly, they're viewing it as a long-term investment. We talked to Grant Farnsworth, president of The Farnsworth Group, about what that means for homebuyer priorities in 2026.
See more from the conversation: https://bit.ly/48HFCNW
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