BranchDesign

Day 78

Day 76

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On this day in 1886, Dr. John S. Pemberton, a pharmacist and inventor, sold the first Coca-Cola at Jacob’s Pharmacy in Atlanta, Georgia. Pemberton’s bookkeeper, Frank Robinson, coined the name. His handwriting was the basis for the Coca-Cola logo.

In the Library’s Prints and Photographs Division, the U.S. Patent Office Trademarks Collection documents the visual identity of American companies between about 1869 and 1911. Within that collection you can find the 1893 Coca-Cola trademark registration featuring the distinctive cursive, pictured here.

Day 72

Day 70