Swift Marketing

- a % of the market always wants the most expensive, and a % of the market is always looking for the cheapest. The rest falls in the middle - a bell curve.

🏆 Easy win: Add 1 item to your price lineup that is very high priced. Assume you'll almost never sell it, but once in a while you'll get surprised. 🏆🏆 Another: Good, Better, Best pricing on packages.

Premium brands rely on "positional exclusivity" - LV, Rolls Royce, Yeti, Lululemon: They are purposely high priced, feature prominent branding. "Positional Exclusivity" only works when most people cannot have it - red carpet Academy Awards invites for example.

Yet most owners are timid, because in truth, they sell a commodity- they haven't done the work to de-commoditize and create a brand-position.

When you want some help, reach out & start a conversation.

Are you trying to optimize your business for cash flow or rapid growth?

You can change anytime, but you cannot have both simultaneously.

That's one of the "ugly truths" or dirty secrets that runs contrary to "gurus" who say you can have it all. We can optimize for one or the other - not both.

If it was easy, everyone would do it, and thus compete out the margins down to commodity pricing.

But you don't have to go it alone. We can help.

We want to sell for you, or help put your sales & marketing on autopilot.

Learn more at https://swiftmarketing.com/automarketing