Stamats
We recognize the unique needs and expectations of each client and draw on more than 50 years of higher education experience. Our research lays the foundation for compelling creative solutions. The result is a left-brain, right brain approach to problem-solving that is unique to higher education. At all times, we promise the highest level of professional service and attention to detail because, in the end, we know our success is measured entirely by the success of our clients.
11/25/2025
Say goodbye to Random Acts of Content! In this podcast, content marketing legend Brian Piper shares ways to use AI for good, not evil. Listen now for tips to scale content processes—and reclaim time for your own creativity.
S1, E20: No More Random Acts of Content With Brian Piper | Stamats | Full Service Marketing for Higher Education & Healthcare Say goodbye to Random Acts of Content! Brian Piper shares tips to use AI to scale content processes and reclaim time for your own creativity.
If your SEO hasn’t gotten attention lately, start here.
In this quick breakdown, we cover 10 essential fixes that boost visibility, improve search performance, and help students actually find your programs:
1️⃣ Google your own programs
2️⃣ Add location to title tags
3️⃣ Clean up DNS and URL versions
4️⃣ Move from HTTP to HTTPS
5️⃣ Improve site speed
6️⃣ Claim and maintain Google Business Profile
7️⃣ Double-check your robots.txt
8️⃣ Use Google Search Console
9️⃣ Keep your XML sitemap clean and current
🔟 Write clear, unique metadata
These fundamentals still move the needle—especially for colleges, universities, and healthcare organizations with complex sites and big enrollment goals.
📌 Read the full blog: https://www.stamats.com/insights/10-tips-smarter-seo/
11/07/2025
Video is the way forward in healthcare marketing. In fact, it’s our responsibility as servant journalists to reach patients with the information they need. Marion Abrams, Director of Content at Dartmouth Health, shares legendary video storytelling tips with Stu Eddins and Mariah Tang in this episode of Did I Say That Out Loud?
Listen now: https://www.stamats.com/insights/video-storytelling/
Here are 5 ways to get found.
11/04/2025
Every touchpoint counts.
Every email, text, and form submission shapes how students feel about your institution.
Get it right, and you move them closer to enrollment.
Get it wrong, and you might lose them.
On The Application with Allison Turcio, Stamats’ Lisa Starkey-Wood, Sr. Director of Digital Strategy, breaks down what it takes to nurture prospective students effectively.
From “day-zero” responses to building smarter communication sequences that keep your funnel strong.
Here’s what you’ll learn:
✅ Why a same-day (or faster) response is non-negotiable
✅ How to map communications by stage and student type
✅ Why your thank-you page might be the most overlooked conversion point
✅ How mystery shopping your own funnel can reveal quick wins
“Don’t let silence be your first impression.” — Lisa Starkey-Wood
Listen now on The Application with Allison Turcio by following the link in the comments.
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615 5th Street SE
Cedar Rapids, IA
52401
Opening Hours
| Monday | 7:30am - 4:30pm |
| Tuesday | 7:30am - 4:30pm |
| Wednesday | 7:30am - 4:30pm |
| Thursday | 7:30am - 4:30pm |
| Friday | 7:30am - 1pm |