TalkCMO

Customer journey mapping helped businesses see the experience. Journey management is about improving it.

In this guest post, Jochem Van der Veer, CEO and Founder of TheyDo, explores why static journey maps are no longer enough and why organizations need to turn customer journeys into a living business discipline tied to decisions, ex*****on, and growth.
A sharp perspective on moving CX from documentation to impact.
https://talkcmo.com/guest-author/stop-mapping-customer-journeys-start-managing

Wojtek Kokoszka, CEO at Mention Me, pulls back the curtain on a space most marketers still can’t measure, but can’t afford to ignore.

A simple message: “Has anyone tried this?”

Dropped into a group chat. Followed by real opinions, real experiences, real influence.

No clicks. No attribution. No dashboard.

Yet decisions are made in minutes.

This is the dark funnel, where trust travels faster than campaigns and recommendations carry more weight than ads.

In this guest post, Wojtek breaks down why these unseen conversations are shaping modern buying behavior, and what brands need to do about it.

A Must Read: https://talkcmo.com/guest-author/uncovering-dark-product-recommendations

From the outside, everything looks seamless.
Inside? It’s controlled chaos.
That gap is where most service businesses start to break as they scale.
In this guest post, Kit Cox of Enate pulls back the curtain on what’s really happening behind service delivery:
→ Work buried in inboxes and spreadsheets
→ Teams stretched on manual, repetitive tasks
→ Decisions living in people’s heads—not systems
→ And customer experience quietly taking the hit
The uncomfortable truth?
Your customers already feel the cracks—you just don’t see them yet.
This isn’t a CX problem.
It’s an operations problem disguised as one.
Read here: https://talkcmo.com/guest-author/b2b-service-businesses-struggles